Dianne van der Hoeven is a visual and digital designer with over four years of experience creating engaging, user-centered digital experiences. Combining a sharp eye for aesthetics with a strategic, analytical mindset, she designs digital products that are both visually compelling and highly functional. With a strong foundation in branding and web design, she excels at shaping narratives that elevate brand storytelling. She thrives on pushing creative boundaries to deliver immersive, forward-thinking design solutions.
Cases
Skills
Branding
UI/UX
Creative Coding (TouchDesigner)
Branding
UI/UX
Creative Coding (TouchDesigner)
Experience
2025 – Now
Designer
Freelance
As a freelance digital designer, I create impactful graphic and digital design for a range of projects, spanning from conceptual to digital. My work combines clear visual communication with a strong sense of storytelling, tailored to public-facing platforms and cultural initiatives.
Clients included: City of Amsterdam City Archives
2025 – Now
Designer
Freelance
As a freelance digital designer, I create impactful graphic and digital design for a range of projects, spanning from conceptual to digital. My work combines clear visual communication with a strong sense of storytelling, tailored to public-facing platforms and cultural initiatives.
Clients included: City of Amsterdam City Archives
2025 – Now
Designer
Freelance
As a freelance digital designer, I create impactful graphic and digital design for a range of projects, spanning from conceptual to digital. My work combines clear visual communication with a strong sense of storytelling, tailored to public-facing platforms and cultural initiatives.
Clients included: City of Amsterdam City Archives
2023-2025
Designer
AKQA
All-round designer with a focus on concept development, prototyping, design systems, and branding. In close collaboration with strategists, stakeholders, and developers, I brought a wide range of projects to life—from full-scale rebrands to accelerator challenges and physical spatial design. Beyond my design work, I regularly presented projects to clients and managed internal communication, effectively bridging strategy and creativity.
For BIRKENSTOCK 250, I was responsible for concept creation and design guardianship from pitch until final delivery, working closely together with our development team. This included synthesizing historical moments into engaging content, prototyping and A/B testing parts of the website and final design system creation.
Clients included: Alexander McQueen, Ikea, Birkenstock, ING, Footlocker
2023-2025
Designer
AKQA
All-round designer with a focus on concept development, prototyping, design systems, and branding. In close collaboration with strategists, stakeholders, and developers, I brought a wide range of projects to life—from full-scale rebrands to accelerator challenges and physical spatial design. Beyond my design work, I regularly presented projects to clients and managed internal communication, effectively bridging strategy and creativity.
For BIRKENSTOCK 250, I was responsible for concept creation and design guardianship from pitch until final delivery, working closely together with our development team. This included synthesizing historical moments into engaging content, prototyping and A/B testing parts of the website and final design system creation.
Clients included: Alexander McQueen, Ikea, Birkenstock, ING, Footlocker
2023-2025
Designer
AKQA
All-round designer with a focus on concept development, prototyping, design systems, and branding. In close collaboration with strategists, stakeholders, and developers, I brought a wide range of projects to life—from full-scale rebrands to accelerator challenges and physical spatial design. Beyond my design work, I regularly presented projects to clients and managed internal communication, effectively bridging strategy and creativity.
For BIRKENSTOCK 250, I was responsible for concept creation and design guardianship from pitch until final delivery, working closely together with our development team. This included synthesizing historical moments into engaging content, prototyping and A/B testing parts of the website and final design system creation.
Clients included: Alexander McQueen, Ikea, Birkenstock, ING, Footlocker
2022 – 2023
Digital Designer
Antinomy Studio
Digital designer in a dynamic, multidisciplinary team, where we developed innovative projects within Web3 and the art and culture sector. My role involved designing websites, branding, and full rebrands, combining strategy and visual identity to create impactful digital experiences. The dynamic nature of a small team allowed me to take a hands-on role in both concept development and execution, working closely with developers and creatives to bring groundbreaking designs to life. Focus on headless CMS.
Clients included: A24, Jägermeister’s VC
2022 – 2023
Digital Designer
Antinomy Studio
Digital designer in a dynamic, multidisciplinary team, where we developed innovative projects within Web3 and the art and culture sector. My role involved designing websites, branding, and full rebrands, combining strategy and visual identity to create impactful digital experiences. The dynamic nature of a small team allowed me to take a hands-on role in both concept development and execution, working closely with developers and creatives to bring groundbreaking designs to life. Focus on headless CMS.
Clients included: A24, Jägermeister’s VC
2022 – 2023
Digital Designer
Antinomy Studio
Digital designer in a dynamic, multidisciplinary team, where we developed innovative projects within Web3 and the art and culture sector. My role involved designing websites, branding, and full rebrands, combining strategy and visual identity to create impactful digital experiences. The dynamic nature of a small team allowed me to take a hands-on role in both concept development and execution, working closely with developers and creatives to bring groundbreaking designs to life. Focus on headless CMS.
Clients included: A24, Jägermeister’s VC
2020
Digital Designer (Internship)
Milk & Cookies
During my internship at Milk and Cookies, a tigh-knit design studio, I worked as a digital designer on projects within the Belgian art and culture sector. I was involved in designing websites, branding, and rebrands, contributing to visual identities and digital experiences. The compact team allowed me to take on a versatile role, giving me the opportunity to contribute both conceptually and in execution on projects for cultural institutions and creative brands.
Clients included BOZAR, Kortijk Interieur Biennale
2020
Digital Designer (Internship)
Milk & Cookies
During my internship at Milk and Cookies, a tigh-knit design studio, I worked as a digital designer on projects within the Belgian art and culture sector. I was involved in designing websites, branding, and rebrands, contributing to visual identities and digital experiences. The compact team allowed me to take on a versatile role, giving me the opportunity to contribute both conceptually and in execution on projects for cultural institutions and creative brands.
Clients included BOZAR, Kortijk Interieur Biennale
2020
Digital Designer (Internship)
Milk & Cookies
During my internship at Milk and Cookies, a tigh-knit design studio, I worked as a digital designer on projects within the Belgian art and culture sector. I was involved in designing websites, branding, and rebrands, contributing to visual identities and digital experiences. The compact team allowed me to take on a versatile role, giving me the opportunity to contribute both conceptually and in execution on projects for cultural institutions and creative brands.
Clients included BOZAR, Kortijk Interieur Biennale
Tools
Figma
General Design Tool
Figma
General Design Tool
Figma
General Design Tool
Framer
No-code web design
Framer
No-code web design
Framer
No-code web design
Adobe Suite
Photoshop, Illustrator, Premiere Pro, After Effects
Adobe Suite
Photoshop, Illustrator, Premiere Pro, After Effects
Adobe Suite
Photoshop, Illustrator, Premiere Pro, After Effects
Midjourney
Image Generation
Midjourney
Image Generation
Midjourney
Image Generation
TouchDesigner
Visual Programming, Live Visual Generation
TouchDesigner
Visual Programming, Live Visual Generation
TouchDesigner
Visual Programming, Live Visual Generation
Cavalry
Data-Driven 2D Motion Design
Cavalry
Data-Driven 2D Motion Design
Cavalry
Data-Driven 2D Motion Design